Motor Verso Editorial Writer Intern: Long Form and Short Form Articles

Short Form Articles:

I had written these short articles after reading, understanding and analysing press releases. The press releases varied from 7000 words to 200 words, to which I had the task to create shorter and succinct articles from them, including titles, subheadings and pictures.

Reducing a giant chunk of information into 500 or more words can be challenging, however I developed the skills of obtaining the most relevant and useful information that car enthusiasts would enjoy.

New Ring Connect App – Connecting You And Your Vehicle – Ring Automotive

The new Ring Connect app by Ring Automotive is the most advanced, ‘smart’ way for motorists to keep their vehicle safe and efficient. Over the course of a year, Ring Automotive carried out extensive global research, with 10 focus groups and more than 4000 hours of development. This resulted in Ring Automotive recognising a change in consumer behaviour, where they realised a demand for instant access to useful and informative car maintenance devices. Excited about the opportunity for a more con

All-New 2021 Jeep Grand Cherokee L – Now In Full-Size SUV Segment

The new 2021 Jeep Grand Cherokee L stands out as their new full-size SUV, featuring next-generation technologies, luxury interior as well as outstanding on-road refinement and a new body style that continues to build on its proud legacy. In the second quarter of 2021, the Jeep Grand Cherokee L arrives in Jeep dealerships in the US; all-new Jeep Grand Cherokee two-row and 4xe electrified version scheduled to debut later in 2021. The 2021 Jeep Grand Cherokee L’s renowned 4×4 system comes with im

Goodyear’s New Efficientgrip 2 SUV – Offers Exceptional Mileage And Strong Performance

Offering excellent mileage and outstanding performance on wet and dry, Goodyear has launched its latest Summer SUV tyre, the EfficientGrip 2 SUV. “SUVs represent a growing proportion of the European car park. We are proud to be launching this latest product that takes SUV drivers further while offering them the performance they are looking for,” – Piotr Nagalski, Director of Marketing for Goodyear Europe. In 2020, 37% of total new vehicles sales in Europe were SUV’s. This is set to increase to

40 Years On – Aston Martin Factory Driver Attempts Production Car Record

Darren Turner – Aston Martin factory driver, is going to attempt 200 miles an hour with the Aston Martin Bulldog for the first time after forty years. The Aston Martin Bulldog, styled by William Towns in 1980, showcases the vehicles expert engineering. At the time, Aston Martin hoped that the Bulldog would be capable of driving 200 miles an hour to make it the fastest car of its time. In testing the car at MIRA, with Victor Gauntlett the chairman of AML in 1981, the Bulldog didn’t live up to t

The New Bentayga Hybrid – Next Step Towards Bentley Beyond100

The new Bentayga Hybrid represents Bentley’s Beyond100 strategy by becoming the only electrified true-luxury SUV in the world. From zero emissions to major technological improvements, Bentley Motors pride themselves by creating sustainable and environmentally friendly vehicles for the future. The Hybrids charge point is located on the left-hand side, and can be charged at a rate of 7.2kW/h. The advantages of an electrified powertrain is that with a 17.3kWh lithium battery, it has an expected li

Bridgestone EMIA – Shaping A Sustainable Future Of Mobility In 2020

Bridgestone excelled in 2020 with various achievements, creating a sustainable future of mobility. This included Original Equipment (OE) fitments to various car manufacturers, Virtual Tyre Developments and ENLITEN Technology where Bridgestone has shown innovation in both production and product. Steven De Bock, VP Consumer Replacement and OE at Bridgestone EMIA proudly states: “We’re pushing the boundaries of what is possible in engineering to deliver new cutting-edge products that are developed

The New Generation Audi SQ5 TDI Launches Early 2021

The new Audi SUV is offered in two formats – SQ5 TDI and SQ5 TDI Vorsprung. They feature performance improvements such as the modified 3.0-litre V6 engine and exterior rework including new digital OLED rear lights for Vorsprung versions. Prices begin at £56,600 for the standard SQ5 and rise to £71,750 for the Vorsprung edition. The V6 generates 341PS and 700Nm of torque – power output is lower than previous versions however Audi claims that the 516lb-ft of torque is available across a wider en

Kimi Räikkönen And Antonio Giovinazzi To Work With Alfa Romeo Racing ORLEN For 2021 Season

Kimi Räikkönen and Antonio Giovinazzi team up with Alfa Romeo Racing ORLEN for the 2021 season in celebration of Alfa Romeo’s 110th anniversary. These two outstanding Formula One drivers were featured driving the C39 race car at the Imola Grand Prix. Antonio has shown consistent progress in his performance since his first two seasons and is a huge significance to the team. Therefore, he has rightfully earned this opportunity to ride alongside Kimi Räikkönen and join the Alfa Romeo Racing ORLEN

Volvo Cars And Polestar Triumph 2020 EU CO2 Emissions Goal By Focus On Electrification

Volvo Cars and Polestar are committed to creating environmentally-friendly vehicles that will reduce fleet emissions of CO2. Adjusting to climate change, Volvo and Polestar will achieve their joint goal of reducing fleet emissions, and better yet go beyond their expectations set out by the European Commission. Volvo cars are the first established car maker to commit to electrification and it is this commitment that amounted to their achievement. “For Volvo Car Group, the future is electric and

Volkswagen Introduces The New Golf R – The Most Powerful Golf Model of All Time

• The latest Golf R is the fastest and most powerful version. • Golf R now features all-wheel drive system with wheel torque control and a Vehicle Dynamics Manager. Coming in from Wolfsburg (Germany), the model of the eight Golf Generation: the new Golf R has landed. November 4th was the most awaited world premiere date for the famous sporty golf. Not only this, but Volkswagen also debuted the GTI3, GTI Clubsport4, GTE5 and GTD6 alongside the new Golf R. Remember the Golf R32 that made its d

Long Form Articles

For long-form articles, I singlehandedly researched all the content using SEO and by looking at the top three articles that ranked highest on Google. In order to get my articles to rank higher in search engines, I used keyword research to make sure the content I wrote corresponded to the most popular Google search terms for this topic. I inputted pictures, videos and links to other websites to showcase my research and to increase traffic time from users on my article. Moreover, I also created the permalink and wrote the meta description for my articles.


Car Registrations To Increase As Showrooms Open

The Society of Motor Manufacturers and Traders (SMMT) published figures in April 2021 that shows its first ‘growth’ in the car market since August 2020. There have been 29,280 more units registered during March 2021 than compared to last march. Sadly, March represents the anniversary of the first lockdown in March 2020, when registrations fell by -44.4% Mike Hawes, SMMT Chief Executive, said: “The past year has been the toughest in modern history and the automotive sector has, like many others

Motorpoint to deliver Clean Air Zone Scrappage Scheme in Birmingham

The UK’s largest independent car retailer, Motorpoint, has been chosen by the Birmingham City Council to deliver Birmingham’s Clean Air Zone’s Scrappage and Travel Scheme. The Clean Air Zone will cover Birmingham City Centre inside the A4540 Middleway (but not the Middleway itself) and will start from June 2021. From June 2021, people who work in the Clean Air Zone for over 18 hours per week and earn under £30,000 per annum will be given the opportunity to scrap their old car. They will also r

R-Reforged Reveals Aston Martin Vantage V12 Zagato Heritage TWINS - Coupe And Speedster

R-Reforged has revealed that the Aston Martin V12 Zagato Heritage TWINS are the first set of cars created to celebrate Zagato’s Centenary. The TWINS prototypes were specified by Andrea and Marella Zagato, which are available as a pair in Coupe and Speedster form and reserved for the private Zagato collection. “The essence of this project was to create a perfect ‘garage’, comprising two desirable and collectable cars; Coupé and Roadster,” says Andrea Zagato. “Limited to just 19 pairs, a signific